I’ve been telling you that Ciudad del Este is no longer the sleepy border city it once was, and given that the world is quickly waking up to this reality, I want you to consider what this could mean for your unique personal situation if you decide to take out an investment position here.
Ciudad del Este is the fastest-growing economic corridor in the country, and it’s backed by privately funded infrastructure projects, which is an incredibly favourable sign for offshore investors like us.
Unlike most nations, the bureaucrats are actually cooperating, and private money is doing what it always does when the conditions are favourable… they’re building.
New highways, other major infrastructure upgrades and the kind of cultural investments that flip an international reputation on its head are happening at a rapid clip.
When a government and the private sector pour hundreds of millions into a certain region, they’re demonstrating that they’re building it for decades.
…and the world has started to notice.
A few weeks back, Spain’s Prime Minister Pedro Sánchez became the first Spanish head of state to visit Paraguay in the 21st century.
Now, Sánchez is a socialist.
A real “wool sweater” type, if you will.
Paraguay’s president, Santiago Peña, is unapologetically a pro-market capitalist.
On paper, these two don’t line up (and if you know me, you know there is one of these men I respect and align with FAR MORE than the other).
However, when economic benefits are at stake, politics takes a backseat.
It’s like this across most walks of life, by the way.
Race, politics and religion and other often divisive topics quickly become back-burnered when money and opportunity are on the line.
Do you think being black or white matters to billionaires?
The “democrat or republican” conversation is not even worthy of discussion to the people “at the top”.
So, all this is to say Sánchez didn’t just visit Paraguay because he felt like taking a taxpayer-funded trip…
…he came because Europe wants access to food as well as products/commodities that require significant energy to produce… and Paraguay has the goods.
Translation for you and me: institutional confidence is growing, and heads of state want in.
New relationships are forming and thus opening channels for capital to move faster, cheaper, and with less friction.
That’s what lubricates growth and prosperity, countrywide.
Let’s get into it,
Emerging markets mean emerging skylines, and a glance at cities that have already developed reveals one thing: they all have an “anchor” development that defines the skyline.
Think of the “anchor” as the building postcards will feature or the meeting point that people give when they say, “let’s meet over lunch to discuss that.”
If you take a step back and study the cities that have already gone through their “first-wave development cycle,” you’ll notice one thing they all have in common… there’s always an “anchor”.
By “anchor,” I don’t just mean the tallest building or the flashiest piece of architecture.
I mean the one address that becomes synonymous with the city’s identity.
The type of building that, whether you’re a local or a visitor, you use as a point of orientation.
Ciudad del Este has never had that… but soon it will.
Cuidad del Este is lacking that defining symbol of a skyline that’s finally catching up to the economic reality on the ground…
…and once it has an “anchor”, everything around it changes… including the land and real estate values, of course.
For early investors who invest in an “anchor” building, the upsides are massive.
When you own an “anchor”, you’re not just buying square meters - you’re buying the landmark symbol.
You’re positioned in the building that other developers will cite when justifying their own prices.
You’re in the address that tenants will benchmark against when deciding where they need to be.
…and you’re in the only tower that instantly communicates credibility in a market that’s hungry for it.
“Anchors” don’t come along often.
In fact, every city only gets a handful of them in its entire lifetime.
Owning inside “the anchor” means you’re not just investing in an office… you’re claiming a piece of the very symbol that will define the city’s next chapter.
HUB.8 is designed to be the only choice that makes sense for professionals, entrepreneurs, growing firms and multinationals who need their base in Ciudad del Este.
Small executive suites? Covered.
Mid-sized offices for expanding firms? Covered.
Half-floors and full-floors for multinationals rolling in for the long game? Covered.
When you walk into a building like this, you don’t just see desk space…
…you start to get a clear picture of what the future will look like.
That matters for tenants, and thus, it really matters to investors like us.
Everything about HUB.8 is designed to achieve two objectives simultaneously: project credibility and make daily office life far better than it would otherwise be inside what exists.
The former attracts clients.
The latter keeps staff happy and reduces churn, but both translate to stickier tenants and longer leases.
As an investor myself, I seek out tenants who are as reliable as a Swiss-made watch, and within the HUB.8, I expect nothing less.
A couple of weeks back, when I unveiled the HUB.8 to you guys, so many of you couldn’t believe how accessible the entry point was… 34k for the smallest office footprint inside the building is an absolute steal.
We wanted to have something that was within reach for first-time offshore investors.
…and not to my surprise, most of you who took action and secured a position inside HUB.8 weren’t content with such a conservative position.
People just like you acted in multiple ways - some took out multiple configuration layouts… but in many, if not most, cases, you guys went way bigger.
Half-floor and even full floors were scooped up by people just like you… again, NOT to my surprise.
Some of you guys even spoke with Fernando and had him put together custom configurations that he structured to maximize rental rate and tenant desirability for you, which would accommodate your exact needs.
Well done, by the way.
Now, I want to make it clear that HUB.8 is still not available to the general public.
It remains an off-market, club deal exclusively for Expat Money and Paraguay Potential subscribers…
…but it won’t be this way for long.
The second it’s open to the public, the pricing and terms will change.
Right now, your spot at the front of the line still remains.
I am still inviting you to participate in this offer with access that simply won’t exist mere weeks from now.
…and come December or January, when the machines start moving dirt, forget about it… the prices I am offering you will be long gone.
Now, for this edition of Paraguay Potential, I am offering a special deal, one that isn’t about saving on the ticket price.
To be frank, we aren’t discounting this building.
Not only wouldn’t that be a “cool move” for those of you who just secured a position here, but also, the demand and continued interest are simply too high for us to justify “giving pieces of HUB.8 away.”
Plus, as I mentioned already, these units were already offered at a club rate, and there is no room to lower the prices without making the terms unfavourable to us as the developers.
So, today’s DEAL OF THE WEEK is coming from a strategic angle rather than a “special savings invitation”.
It’s a special proposal that Fernando and I have put together for you guys, and it is one I am certain will appeal to one of you reading this right now.
So, here is what’s up for grabs for right now:
We have combined three units into one space, which will be highly desirable to a wide tenant base.
Rather than treating them as three individual offices, we’re offering them together as a single combined 54m² office package.
By uniting them, you get a layout that flows seamlessly, expands functionality, and delivers something far greater than the sum of its parts.
Even more importantly, this bundle occupies a corner position - a highly desirable advantage for tenants.
… and because it’s patio-facing, the views open inward to the most attractive section of the building, which immediately creates a working environment that stands out upon entry.
Once construction is complete, there will be no other chance to recreate this configuration.
It’s a one-time opportunity to secure a distinctive piece of the building’s design that will always stand out from standard units…. because it has been custom-crafted by Fernando himself.
Specs & Terms:
$125,500 USD (collective price for all three units).
54 square meters (units 1013, 1014 & 1015).
$1,000 USD Reservation Fee (temporarily reduced from $3,000 to make it a true “Deal of the Week” worthy opportunity).
30% at groundbreaking (Dec 2025/Jan 2026).
8 quarterly payments of 5%.
Remaining Balance on delivery.
When you buy pre-construction, your capital works over the entire build cycle.
As construction proceeds, prices rise… as they always do at this phase of the project.
In an undersupplied, demand-led market, I expect 30–45% value lift on units over the next 18 months.
No promises, no “hopium”; but this is what I fully expect to happen.
Plus, given our foothold in Ciudad del Este and the fact that we already have a number of tenants in another commercial building who are chomping at the bit to move their offices into the HUB.8, finding tenants will be a non-issue.
To put it simply, you own the unit, my partners fill it up and make sure it performs for you month over month, year over year… all the while, the market value continually increases due to the fact that the surrounding region is growing rapidly.
My partners won’t just find you (great) tenants either…. they handle everything that comes along with having tenants leasing your office space.
Tenant placement, contracts, rent collection, reporting, and financial compliance.
A true “360” tenant management service, if you will.
This is incredibly rare and such a major advantage that I am extending to you.
(Are you starting to see the importance and power of the partnerships that I have built on the ground in Paraguay?)
In most cases, investors can expect to have leases signed with high-end tenants well before construction is even complete.
Design innovation and built-in rental demand all within an undersupplied market…
WHAT. A. RECIPE.
So… for those of you who want in but want to leave the strategic lifting to us, this is it.
Send an email to Fernando right now if you’re ready to take us up on this members-only offer.
Expat@GreenParana.com right now if you’re serious.
“But Mikkel, Isn’t Commercial Office Space Dying?”
In New York? It’s looking that way.
In San Francisco? It sure seems like it.
But Paraguay isn’t either of those places.
Paraguay is a supply-starved, growth-market AND NOT a country that has passed its peak and is only holding on for dear life.
The long and short of it is this... in Paraguay, “office” is not dead… in fact, the market is in its infancy.
“Office” is in major demand.
“Office” is dead in markets where there is an oversupply, and where remote work is gaining in popularity.
However, in Paraguay, the market is wide open and asking for exactly what we’re building.
The bulk of Ciudad del Este’s commercial office stock is still stuck in what I call the “pre-amenity era.”
What is currently available in Paraguay are buildings that might have made sense a decade ago, but today are relics. Walk into most of them and you’ll see the same thing: rows of desks, fluorescent lights, maybe a cramped break room if you’re lucky.
There are no on-site restaurants where you can take a client for lunch without having to get in the car.
No lounges or informal spaces where teams can brainstorm or partners can meet in comfort.
…and forget about wellness or fitness facilities… those concepts simply don’t exist.
Rooftops? Forget about it.
In most of these buildings, the roof is just a slab of concrete with ductwork, water tanks and AC units.
There is certainly no 360-degree “sky lounge” with panoramic views, no place where executives can host cocktails at sunset or where a company can impress out-of-town clients with sunset views.
This is the gap that HUB.8 fills.
It doesn’t just give tenants an address… it gives them the full suite of premium amenities that are now considered standard in modern business districts worldwide.
The kind of amenities that make deals easier to close, employees easier to retain, and reputations easier to build.
Real firms like logistics providers, tech startups, wholesale distributors, and cross-border service companies aren’t looking for “cheap space with four walls.”
They’re looking for an environment that projects credibility the moment a client or partner walks through the door.
When you’re moving millions of dollars in goods across three borders, or wiring seven-figure transactions internationally, you can’t afford to look like a back-alley operation that is operating in the 80s or the 90s.
Staff feel it too - high-performers don’t want to spend their careers in dim, outdated offices.
They want to work in a place that feels like the future - bright, functional, connected, and professional.
HUB.8 gives these firms exactly what they’re looking for: a physical signal that says “we’re here to play long-term”.
To clients, it says stability.
To competitors, it says ambition.
To employees, it says pride.
…and that combination is why companies with real staying power will choose HUB.8 over anything else on the market.
The gap that exists is painfully obvious, and we’re proudly the ones who are actually doing something to bridge the said gap.
The tenants who will occupy the offices in this tower are the ones signing longer leases at higher rates, because they’re not just renting a space to work from…
…they’re anchoring a business and a team.
Now, guys, if you’re serious about securing a position inside a commercial real estate play that is going to anchor the skyline of Ciudad del Este, I am telling you… you need to act now.
Send Fernando a message immediately at Expat@GreenParana.com
Speak soon,
Mikkel